Evaluating a stock can be a tedious task especially when you do not know where to start. In this article, I will show you how to calculate stock price in 3 easy ways.
There are a lot of ways how to do it and you can find them on the internet. Each of them is different a can get you very different results. However, there is nothing to worry about as you have to know what exactly they evaluate.
I will show you the basics of how to calculate stock price and determine which companies you should investigate further and which ones are better not to touch.
Why Do You Want To Evaluate a Stock Price?
If you are fairly new to investing you might be thinking that there is nothing to evaluate. If you like the company and you believe that it will grow then you should invest in it.
Well, from my personal experience, I would suggest that you do some research and give more time for your initial evaluation as you might be losing money on your poorly chosen strategy.
In the old beliefs that are now disproven companies are always selling at the correct value as it should be. So, basically, you see a price that the company is worth right now and you either buy it or don‘t.
This is not entirely true as people are not acting rationally all the time especially when they are scared or too greedy. Because of that stock prices may have altogether different values according to their intrinsic value. Intrinsic value means valuing a company based on its cash flow.
How To Calculate Stock Price?
Now that you know that you should check more than the face value of the company what should you really care about?
There are 3 main things that you should check to see if the company is interesting at the moment or not. These 3 things are a competitive advantage, ratios, and technical analysis.
1. Competetive Advantage
The first step in how to calculate stock price is checking if the company has a competitive advantage.
Competitive advantage often can be called a moat. Many investors suggest you consider it as a water-surrounding castle and protect it from intruders. This is exactly what a moat means – it protects the company from others stealing market share.
Low-cost and high-quality leader
Companies that have this kind of competitive advantage are big companies that can purchase their resources cheaply because of their buying power. The more company buys the better prices it can negotiate.
By doing this, companies can offer products cheaper and when there is a downturn in the market competitors might have to increase prices but a company with a low-cost moat can lower its gross profit and even grow going more market share. Thus creating a snowball effect.
Buying resources cheaply can also allow companies to offer higher quality products than other companies with similar prices as their expenses are lower.
The best way to find out if a company has this kind of competitive advantage is by visiting a company‘s website or comparing companies in the same industry with free online tools like finviz.
A company like Costco definitely has this competitive advantage as it has 847 stores in the world as of 2023 January and their revenue last year was 222.7 billion USD. Imagine quoting a price from a supplier for a few million items each month when competitors have a lot smaller demand. Of course, Costco gets the best price.
Known Brand
Known brand competitive advantage is achieved when a company is established in its market. In fact, it is more like when you think of a product and one particular brand comes to mind.
For example, if you think of a smartphone, who has not heard of Apple‘s iPhone? If it is a beverage drink then everybody thinks of Cola. And if it is coffee then there is probably no American who at least does not know that Starbucks exists and how they always misspell your name on the cup.
There are a lot of different reasons why a company can achieve this. Still, in most cases, it is because of very aggressive marketing to the point that Pampers brand has become a noun in people‘s minds or the company changed the market with its innovation.
Other moats
The moats mentioned above are the most common. Some include switching, network effect, toll bridge, and secret.
For more information about moats, I suggest you read my other article Investment checklist by ‘Invested‘.
2. Ratios
When you have established that the company has a moat you have to ask how to calculate stock price. That means checking how it is doing financially compared to others. A lot of different ratios can be found online that can help you do that. I will go through the most important ones.
Price To Earning Ratio (P/E)
The best-known ratio out there is the price-to-earning ratio (P/E). You can find this ratio almost everywhere. The P/E ratio is calculated by dividing a stock price by the company‘s most recent earnings per share (EPS). EPS is calculated by dividing the company’s profits by its outstanding shares.
To put it simply, the P/E ratio shows how much investors are willing to pay for the company’s earnings. In general, it is said that it is good if a company has a ratio below 25. However, it highly depends on the industry average.
I suggest you read more about 11 Stock Market Sectors.
Price To Sales Ratio (P/S)
Price to sales ratio (P/S) is a very good metric that shows how well a company is growing when it does not have huge profits yet. The P/S ratio is calculated by dividing its outstanding share by its annual revenue.
A good example of this would be to evaluate Amazon. As it is a huge company it grows very fast because it keeps profits low.
Generally, if this ratio is below 2 then the company is doing great. However, like with the P/E ratio you have to compare it to the industry‘s average.
You can easily find these metrics in Yahoo Finance and investing.com. Generally, I check financial information from Yahoo Finance, but investing.com shows you industry averages of these ratios in one place.
Price To Book Ratio (P/B)
Price to book ratio shows the company‘s book value per share. It‘s calculated by dividing book value by outstanding shares. A company‘s book value is calculated as assets minus liabilities.
This ratio is best used for companies that have a lot of assets like banks and financial institutions.
Generally, you want to ratio to be below 1 but you have to compare it to industries average ratio.
To find out more about ratios I suggest reading Investment checklist by ‘Invested‘.
3. Technical Analysis
The third step on how to calculate stock price I wanted to mention is technical analysis. Technical analysis is often referred to as studying graphs and trends of stock prices.
This method is used to identify good trading opportunities by evaluating the stock‘s past performance indicators. Mostly, this analysis is used by day traders or short-term investors.
Personally, I love numbers and it is fun for me to analyze statistics and trends but when it comes to investing I lean more toward value investing principles that Benjamin Graham, Warren Buffer, and Peter Lynch suggest.
By this thinking it can be more worthwhile to concentrate on doing the fundamental analysis of a company and not care as much for the current technology trends as over 10 years period it makes practically no difference at all.
That being said I also do not like to see my investment going down as soon as I purchase it and see it staying the same or dropping for 1 or 2 years.
Candles and Moving Average
When you do a technical analysis I would suggest using Investing.com or Yahoo Finance which already has all the tools you will need for it.
There are 2 main things you should look for when you look for a good time to invest.
Candles
Always change the graph to candles. Green candles mean that the price went up, and red means it went down. The length of the candle shows how much the price has changed over a set period of time. I would suggest using a day for a time interval.
Moving Average
Also, you want to add a moving average to the graph for the whole thing to make sense to you so you could start analyzing. It shows what was the average price for a set period of time. If you use a day interval I suggest setting it to 14 days. By default, investing.com is set to 9.
In the chart above I market all the things, you should press to set the graph to get the same view as me.
The moving average is crossing the red candle from below – once this happens stock price is supposed to start moving down. It means that the current up moving is slowing and it may start going down. You can see it on the left side.
The moving average is crossing the green candle from above – once this happens stock price is supposed to start moving up. It means that the current down moving is slowing and it may start going up. You can see it on the right side.
According to technical analysis, these are the 2 points when you should be buying and selling your investment.
Down Side of Day Trading
If you are using only technical analysis then you will likely be buying and selling all the stocks every day. This requires a lot of your attention and time. Not to say that you will probably be tired from it and it could be hard on you mentally.
When you do trading every day you will actually be gaining or losing money often. Can you really bear it?
You also have to keep in mind that when day trading you will be paying additional costs upon purchase and selling. Moreover, you will have to pay taxes as you gain profit. Whereas with value investing you can hold stocks till the day you want to cash out.
If you want to try though I suggest you do it on an app like Revolut or a similar program that will lower your expenses to almost zero until you want to take the money out to your bank account.
Conclusion On How To Calculate Stock Price
- 3 steps to evaluate stocks are moats, ratios, and technical analysis
- Moats help companies in bad market situations
- Ratios let you know if the current stock price is overvalued
- Technical analysis helps you determine where the stock price is going in a concise period
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